Local woman to take part in 'TheBlox,' an entrepreneurial documentary series created by MTV star

Local woman to take part in ‘TheBlox,’ an entrepreneurial documentary series created by MTV star

FARGO — Kelsey Rasco knows full well that starting a new business is difficult. The owner of Dash & White, a home and decor store at 4600 32nd Ave. S., told the Forum that she had a guest who visited her at 3 a.m. every morning.

“It’s called anxiety,” joked Rasco.

But one morning, that anxiety led to an exciting opportunity.

“It was 3 a.m. and I saw a Facebook-sponsored ad that said, ‘Do you want to join the biggest reality entrepreneurship competition on earth?'” Rasco said.

The program is called “TheBlox” and is part of AlphaBlox, a start-up based in Kansas City, Kansas.

Applicants can be pre-startup, start-up, or a few years into their business. The only criterion is that the company declares less than $2 million in annual revenue.

Rasco said she barely remembered what she wrote that morning, but she quickly went through the application process.

“They asked me where I was on my journey. I was like, ‘Well, I’m not divorced or coffee-soaked, so statistically I’m thriving.'”

Rasco uses grace and humor to deal with some of the setbacks it has suffered since opening in 2019. Rasco was about to move Dash & White to a new location in the Blu 32 development last April when she discovered that the contractor had not performed the work as promised. . She was forced to hire a new contractor to help her open the doors.

Although she said she’s moved on, the incident “continues to be incredibly detrimental to us,” Rasco said.

“There’s a lot of things that haven’t been finished. My bathrooms are unfinished. My back room is unfinished. When people say, ‘Oh my God, I love your industrial floors’, I’m like “Oh, it’s a trauma trigger because I couldn’t finish my floors,” she said. “But just kidding, and it’s all history now.”

Kelsey Rasco, owner of Dash & White, has been selected to appear on a reality show featuring entrepreneurs

David Samson/The Forum

Rasco will be appearing on Season 6 of “TheBlox” this week in Kansas City. The program will air on the AlphaBlox website and app as well as Google Play, Apple Play and other streaming platforms, likely in late 2022 or the first quarter of 2023, Rasco said.

Rasco describes the program as ABC’s “Shark Tank” with a little drama. Each day, candidates will compete in a series of exercises, pitches and tests where they will earn points. The entrepreneur with the most points at the end of the week will receive an angel investment in their business.

The educational part of the competition is perhaps what excites Rasco the most.

AlphaBlox offers its startup program, BetaBlox, through online courses and internal incubators. “TheBlox” contestants will review much of this material throughout the show’s filming.

Rasco said the founders of AlphaBlox have “done an incredible amount of research and really sifted through the things that are about entrepreneurs and the things that don’t matter. Like busting a lot of myths about schooling and business plans.”

Wes Bergman.webp

Wes Bergmann appeared in 14 seasons of “Real World”, “Road Rules” and “The Challenge” on MTV.

Contributed / thechallenge.fandom.com/wiki/Wes_Bergmann

Bergmann, known for being a fierce competitor over 14 seasons of MTV’s “Real World,” “Road Rules” and “The Challenge” competitions, is the mastermind behind the reality show.

Rasco explained that Bergmann spent his time at MTV looking at how shows were produced, including what worked and what failed.

“He’s very type-A and very analytical. With that, he has this immense beauty in the way he teaches. He’s very articulate. If anyone is lucky enough to research that, you can just hear his words on the website,” she said.

Win or lose, Rasco said she is grateful for the support she has received from clients, friends and family.

Running a business is “incredibly difficult, but it’s one of the most rewarding things I can offer my children. I haven’t been able to support my family for over three years. C It’s really, really hard to understand and put a lot on my husband. But on the other hand, my daughter was just sitting here…watching TV and running around. I have a plethora of snacks and crayons So they can see me here chasing my dream,” she said. .


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